Amazon to set foot in Turkey

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Amazon to set foot in Turkey

U.S.-based e-commerce giant Amazon is in negotiations to enter the Turkish market and is in contact with government officials in Ankara sources claim.

Amazon may reportedly make a greenfield investment or may also take an existing company.

The company is already in contact with some private sector officials. In 2016, the share of e-commerce in Turkish trade was 3.5 percent and the volume of e-commerce was TL 17.5 billion ($5 billion).

Amazon had already started recruitment process for its Istanbul office in June, putting hiring and recruiting ads in Turkey over LinkedIn.

The entrance of Amazon into Turkish market is not new, in 2011, they have invested in online flower delivery service CicekSepeti.com, which was later sold to Delivery Hero for a whopping 589 million dollars and also transferred some of its exec level employees to Germany for education purposes before the big opening of Amazon.com.tr, which currently redirects to Amazon.de.

Amazon.com.tr redirects you to the German version, but Turkish people can still navigate the site in Turkish and place their orders. A full customer support in Turkish language also has been provided by native Amazon associates.

Currently, free shipping opportunity has already been provided for orders over 49 Euro. But according to same report, Amazon plans to open a 10.000 m2 warehouse for its operations in the region.

Turkey, according to Hurriyet Daily News, Turkey has one of the biggest e-commerce potentials in the region with its young population and growing internet user numbers. According to data shared by TUSIAD (Turkish Industry and Business Association ) e-commerce spendings have grown from about 6.6 billion euros in 2015 to 7.5 billion euros this year and it continuous to grow yearly between 3 – 5 percent.

Founded by Jeff Bezos in 1994, Amazon.com entered the world of online shopping by selling books and later on expanded its scope to a wide range of products and services.

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